Our Team

Lauren Clark

Lauren was born and raised in the Detroit area.  She graduated from Michigan State University, where she majored in Communication.  After leaving Michigan for LA and working for global brands such as Crocs, TAO Group and the Los Angeles Lakers, Lauren moved to Chicago to accept an offer from a leading restaurant and hospitality PR agency.  Back in the Midwest, Lauren thrived while representing organizations such as Lettuce Entertain You Enterprises, Giordano's Pizza and The Westin Cleveland Downtown.  Today, she uses her media relations savvy and communication skills to support Be Real Do Good in a number of mission-critical ways.  She loves giving back and spending time with family.

Steven Clark

Steve is a huge fan of Netflix, Playstation 4 and Instagram.  He loves stories and embraces the ways in which technology enables people to communicate.  At the University of Michigan, Steve studied digital media and video production.  After graduation, he moved to LA, where he worked at Gersh Talent Agency and supported film development at Walden Media and Oddlot Entertainment.  He transitioned to the Midwest to serve as Director of Marketing & Business Development for a leading change management consulting firm.  Steve started Be Real Do Good to support local brands and give back to his community.  He believes that learning is a life-long journey and is currently enrolled at The Ross School of Business working on his MBA.

TJ Winfrey

T.J. hails from Detroit, Michigan, where his heart and his parents remain.  His hobbies include podcasting, traveling and all things related to sports.  His experience includes roles at Target, the Detroit Lions and Nike, Inc. T.J. has learned that storytelling is the best sales tool for communicating products and ideas.  He also knows that behind these stories lie data, a new form of capital in today’s business world. T.J.’s time at large corporations helps him think with the big picture in mind.  T.J. graduated from the University of Michigan, majoring in Business and Sports Management.  He is currently in New York City and is an MBA Candidate at Columbia Business School.  T.J.’s goal for Be Real Do Good is to connect companies with the communities they serve.

Matthew Wollack

Matt loves to stay active and enjoys doing so with his dog Abby.  At the University of Michigan, he studied American Cultures and earned his Bachelor of Arts.  Matt went on to complete his second degree from Michigan, a Masters in Social Work.  Since graduation, Matt has participated in several business investment projects and corporate re-brand initiatives.  Today, he is Director of Strategy & Development for Wolverine Human Services, Michigan’s largest private child-welfare agency.  Matt joined Be Real Do Good to help organizations develop and realize meaningful identities.  He understands that each person, group and organization has its own audience and that, often, a fresh perspective can lead to improved outcomes.


Be Real Do Good is a full-service brand development agency. Our mission is to deliver impactful and creative brand strategies that empower our corporate, individual, small business and non-profit partners. We are committed to doing good, and our goal is to support organizations that share this commitment.

Our Services

Big Idea Strategy

Business Development

Brand Management

Cause-Related Campaigns

Change Management

Content Marketing

Community Relations

Digital Production

Event Planning


Influencer Engagement

Media Relations

Strategic Partnerships

Social Media

Website Development